Analysing Effects of Online Distribution for Marketing of Accommodation Sector in Kolkata, India

Accommodation sector primarily deals with the accommodation products, i.e., hotel rooms, which may vary to a great extent according type of establishment and market demand. Demand oriented marketing activities are essential sustain grow in competitive environment. Appropriate strategies required maintain expected occupancy level earn revenue for business. The distribution channel is concerned transfer or delivery goods services end user consumer product. A well-run system necessary extend markets any product service. Distribution channels generally have multiple stages, comprising producer, wholesaler, retailer consumer. hospitality industry especially faces complications process due intangibility its product.The study will also provide an insight online regards products This paper aims find out effect Online Marketing Kolkata, India. It important know impact using e-marketing increasing sector. analyse area.